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Loop7 Media
Michael Goff
Jul 14, 20213 min read
5 easy steps to measure the health of your list
It’s strangely exciting for me to get access to someone’s email program for the first time. In order to propose new strategies, there’s...
56 views
Jacob Henner
Jun 30, 20213 min read
eCPM: Shooting For The Moon
The Buddha is quoted saying, "My teachings are a finger pointing to the moon. Do not get caught in thinking that the finger is the moon."...
167 views
Jamie McNulty
Jun 23, 20213 min read
A Closer Look at Spam Trap Origins
A couple weeks ago, I posted a blog detailing the basics of a spam trap. I discussed the reasons why spam traps are used as well as how...
70 views
Michael Goff
Jun 9, 20213 min read
My thoughts on Apple's "Mail Privacy Protection" feature
Apple announced a new iOS coming this Fall (macOS Monterey) that will include increased mail privacy protection. If subscribers choose to...
134 views
Michael Goff
May 12, 20213 min read
Google Postmaster
Inboxing at Gmail is crucial. The mailbox provider accounts for 50%+ of most email lists these days. Therefore, any filtering at Gmail...
329 views
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